Step 1: Create a defined plan of action.
See to it that you know what sort of customer you would like to lure into your business. Too often, I see business enterprises trying to rank country-wide for keywords however, their target should be a local community. Or these people try to rank for every suburb in their city as opposed to just targeting one spot, which may confuse Google.
You need to have a clear strategy on your exceedingly successful keywords. You also should figure out whether you require a strong focus on your local market or if you really should be focusing on keywords nationally. The moment you have this knowledge, you can deploy a strategy to construct your site in a manner that will be appealing to Google. In case you skip step one, everything else that follows this could be a lost cause.
Step 2: Determine your success.
Domain Authority is a rating that predicts how well a site will rank on online search engines. We like to use Domain Authority when comparing one website to another or monitoring the “strength” of your website as time goes on.
For our company, I plugged our site into Moz and tracked it compared to the leading three contenders in our industry and our current market who were ranked greater on Google. It supplied me with a benchmark of how far I will have to take our website to give us a practical shot of ranking towards the top of Google. Despite the fact that it took me a number of years to obtain the top-ranking positioning, I had the capacity to track my progress and see significant results.
Step 3: Create excellent content, and as a result, get backlinks.
Assuming that you are familiar with Google’s algorithm, you understand that it is simply predicted based off of backlinks. That is merely a hyperlink on an external website that links back to your website.
We planned to carry out outreach and try to provide article content onto various external websites, each of which had a good domain authority and were trustworthy. We ensured that some websites had a countrywide presence whereas others were more focused on the Columbus market. We were able to establish a reputation, generate excellent referral traffic and undoubtedly, acquire links with the help of the articles.
Step 4: Optimize your on-site content.
Moz comes with a “page optimization” component that every company should make use of. You can practically include any keyword together with the page you would like to optimize it for and it will yield you tips on the best ways to change certain key factors that go into this. You need to ensure that the web pages of your site deliver great worth and are maximized for the keywords you want to rank for. Obviously, it is important to get a mobile-friendly website also.
A good technique is to explore your Google Analytics to find the most visited pages on your site. For example, with our company, we noticed that our” About” page was the second most visited page on our site. We recently revamped this page and added new pictures and new facts to convey a better story for people who visit this page. We also reviewed pages which had a greater bounce rate and identified ways to enhance the customer experience on these web pages.
This isn’t rocket science. Just devote a weekend evaluating the data and crafting a strategy to deal with low performing web pages. You know your organization and your site better than anyone else, so you’ll probably comprehend and acknowledge the factors that need some improvement.
Step 5: Focus on the local market.
In the event that your organization has a physical location, make sure you publish your site to a local directory. If you were ever thinking about how an address shows up on MapQuest, such as, it results from submitting your address to a directory, which will make your local presence uniform across the board.
In case you are targeting a local market, it is also vital to get associated with local enterprises and companies. Subscribe to the Better Business Bureau. Sponsor a youth baseball team and find out if they offer a “sponsor” section on their site through which they will link back to you. Inquire your clients if they’d post a survey about your business someplace on their website.
So, for Google to offer your business local credit score, it needs to see local action occurring.